Monday, December 23, 2019
Police Data Published By The Daily Mail On The Internet
Police data published by the Daily Mail on the Internet, provides evidence suggesting that one crime is committed every five seconds in the United States of America. Resulting in seventeen thousand two hundred eight crimes per day. This shocking number evidently demonstrates that on average too many crimes are committed everyday, and while this data is a reliable source that can be relied on to give people an idea of how many crimes are committed everyday on average; it fails in informing us on the reasons or in what situation the criminals were in to have to be in a position to break the law. Many criminals are thought to be bad people who do things just because they are bad, but many times not being a criminal for many people is inevitable. Unfortunately, no one has the privilege of choosing the type of family they get born into. Being intelligent rational beings that know to reason, and use reason to distinguish between logical and illogical ideas, we can logically also accept that since we canââ¬â¢t choose who our parents will be we canââ¬â¢t also choose we want our parents to be rich, or poor. Necessities vary from one family to another, however being rich, or just having enough money to live a good life makes all of the difference in the world, and can shape us into different people without us even noticing it. In life there are many things that shape us into who we are today without us really having a choice, or even noticing it, and one of the biggest is the family thatShow MoreRelatedHistory of YouTube.com Essay examples1575 Words à |à 7 PagesHistory of YouTube.com The impact of internet community caused by YouTube has been phenomenal. You tube has established many new legal, individual rights, social concerns that question the human implications of this new social experiment. That is why YouTube has become so popular and interesting to the world. It has built an international understanding of areas of human relationships between people from all around the world. It has set no boundaries to communication. The psychological implicationsRead MoreEssay on Swedenââ¬â¢s Position on Personal Privacy in Cyberspace3546 Words à |à 15 PagesSwedenââ¬â¢s Position on Personal Privacy in Cyberspace The Internet and computer age has enabled people to work faster and more efficiently, with practically unlimited access to information. As much as the technology boom has made our lives easier, as with most good inventions, there is some negativity that must be dealt with. The dissemination of information on the global network has put personal privacy at risk. Obviously, we are not going to give up new technologies that enrich human life forRead MoreCyber Crimes and Steps to Prevent and Control2416 Words à |à 10 PagesCYBER CRIMES AND STEPS TO PREVENT AND CONTROL SYNOPSIS OF CYBER CRIMES Information Technology solutions have paved a way to a new world of internet, business networking and e-banking, budding as a solution to reduce costs, change the sophisticated economic affairs to more easier, speedy, efficient, and time saving method of transactions. Internet has emerged as a blessing for the present pace of life but at the same time also resulted in various threats to the consumers and other institutions forRead MoreUk And Eu Legislation For Address Cybercrime4831 Words à |à 20 Pagesand EU laws, Hackers, denial-of-service 1. Introduction Computer-crime or commonly referred to as Cyber-Crime or ICT Crime (van der Merwe, 2008, p.61) is a new type of criminal activity which started showing its ugly head in the early 90 s as the internet became a common place for online users worldwide. This is due to the fact that computer criminals now have the opportunity to gain access to sensitive information if they possess the necessary know-how. This generally causes huge problems in theRead MoreSocial Networking : An Overview3990 Words à |à 16 Pagescertain products by using memes and other funny things on the Internet to lure potential customers (Ballard). Many people can now collaborate in near real-time as social networking sites remove the physical barriers of connecting with a person who is geographically far away. Finally social networking has allowed society to converge social interactions with the Internet through new and revolutionary means such as mobile apps and internet face to face methods such as Skype of commu nications to engageRead MoreGlobal Security Law And Act Of Network Security2771 Words à |à 12 Pagesinternational attention. Advent of the Internet has changed people s production and life, for economic and social development to provide a powerful impetus and support. But at the same rapid development of the Internet, there have been a proliferation of false information, illegal acts and other issues, violated the legitimate rights and interests of the people, and bring all sorts of social problems. In recent years, countries around the world have introduced Internet information management laws and regulationsRead MoreSocial Medi The New Frontier Of Criminal Proceedings1750 Words à |à 7 PagesSocial Media Social media is moving rapidly towards pervasive connectivity that will have an impact on how digital search warrants should be granted. The majority of Americans on a daily basis utilize social media and the vast amount of the exchanged information is beyond measurable. Due to overwhelming social media usage, there is heightened concern among the public over what can be accessed by law enforcement officials and what should be the scope of their search warrants. Despite such concernsRead MoreSocial Networking And Its Effect On The Internet3529 Words à |à 15 PagesResearch Question] Due to my interest in information technology and the quickly-growing social networking world on the internet, a combined topic would both be interesting for me to research, but also a relevant investigation in todayââ¬â¢s world, with a connection to the beginning of the topic, being MySpace (2003). One of the biggest debates about social networking is privacy, so I decided to delve into the topic myself and created a research question of, ââ¬Å"To what extent does social networking, beginningRead MoreIs Technology Really Making Life Easier?5158 Words à |à 21 Pagestook the stance that advancement in technology has led to major sociological issues that are currently being felt and will be felt for generations to come. I highlighted the creation of such devices and services such as cell phones, computers, the internet, and social media. My research has only shown more support to what I had believed prior to starting this process. My conclusion based off the information to follo w is that technology may have made our lives more convenient, however it has not madeRead MoreApplying Social Network Sites ( Sns ) Crime3164 Words à |à 13 Pagesthese SNS crimes be explained by criminology theory? This report is trying to apply theory of planned behavior to SNS crime and explain it. Introduction Social network has become popular way to make friends in recent years. According to daily mail, the UK police receive calls about Facebook every forty minutes. ââ¬ËIn 2011 only, there are 12300 crimes related to Facebook including murder, rape, kidnap, child sex offences, assault, death threats, witness intimidation and fraud.ââ¬â¢ Famous social network
Sunday, December 15, 2019
My familyââ¬â¢s relationship to nature and the environment Free Essays
The history of my family demonstrates the drastic change in the relationship with environment that has occurred over the past few generations. Seeing the change in attitudes and lifestyles between my grandparents, parents, and my own generation is very educational, Examining the changing relationship with environment across this timeframe, one can make conclusions about the relative importance of natural surroundings in the life of people as changing over time. My family history naturally reflects the situation in Thailand, as I come from this nation, but I believe that it to a great degree parallels the events in other parts of the globe. We will write a custom essay sample on My familyââ¬â¢s relationship to nature and the environment or any similar topic only for you Order Now My grandparents lived in a rural area in Thailand and made their living by farming. This is still a common situation in Thailand where 65% of the land is engaged in agriculture (Assumption University, n.d.). Their occupation made them strongly aware of their natural environment as they depended upon it for their livelihood. However, this relationship was not one of adoration or concern ââ¬â land, water, plants were to them something matter-of-fact, something they perceived as their daily routine. Besides, their attitude was one of consumption. They saw the resources of the land as something they were entitled to merely because of being born in this land, since soil, skies and water were simply vehicles for growing food, not much else. There was little concern as to what will happen in the next generations, and little awareness of the need to implement new agricultural techniques in order to extend the landââ¬â¢s capability to generate harvests over generation. At that time, Thailandââ¬â¢s population was not so large, and it was at many times simpler to move to a new plot of land than to tend to the old one, trying to improve its productivity. With all this said, I would like to note that my grandparents were successful as farmers and developed some new crops that allowed them to outstrip the rest of the farmers in terms of financial gain. In the next generation, the income received by my grandparents enabled my father to receive a college education and obtain a white-collar job. Thus, nature offered them this opportunity to improve their lifestyle and life standards. As a result, my father who grew up on a farm, found himself working in an office in Bangkok, only occasionally visiting his elderly parents in their place. The same is true for my mother who also changed her rural motherland for an urban life. This made nature seem something of a holiday setting to them, rather than an everyday reality. In their office jobs, they did not need to care whether land preserved its fertility and whether the climate remained mild enough for the crops to grow. Although Bangkok and other cities in Thailand are made up of landscapes skillfully integrating trees, lawns and buildings to create a coherent image, this nature is very ââ¬Ëculturedââ¬â¢ and very far removed from the roughness of the village landscapes. Thus, in my parentsââ¬â¢ urban life, nature was very much a distant reality, something they saw on TV and enjoyed in our little Sunday outings. However, they identified with Thai nature as associated with their place of birth and motherland. Given their rural background, they remembered toiling in the fields and gardens, trying to turn the gifts of nature into material benefits. Somewhere deep inside their souls, they looked upon this connection, although on a subconscious level. One change that occurred in the relationship to nature in my parentsââ¬â¢ generation was the rising awareness of nature as a global phenomenon. Thanks to books, periodicals, TV, and now Internet, their generation was able to realize that the boundaries of nature transgressed those of nations, and that nature was facing a threat from too much human interference. Seeing pictures of nature all around the world, they began to see in color how different various places on earth were, and realize how unique their own natural surroundings were. This ââ¬Ëglobalââ¬â¢ realization, I believe, happened more or less in the time my parentsââ¬â¢ generation was active, as millions of people throughout the world realized that the rest of the world has become closer, and reality is such that we live in a small, interdependable world. With the move to the US that happened when I was only 17, the connection with nature as some place in Thailand where my parents were born and grew up, has become even weaker. Here, we were surrounded by a rich and diverse natural setting, even if it seemed alien to us at first. However, the beauty of American nature took our hearts, and as a family we made quite a few ââ¬Ënature-focusedââ¬â¢ outings, such as, for instance, a trip to the Grand Canyon or the Yellowstone park. More important is, however, the revolution in thinking that occurred in my generation. With globalization trotting over the planet at a dramatically increased speed, environmental plight is no longer something distant and incomprehensible, but instead has become something that threatens us already in out lifetime. With evidence of the global climate change and warming happening on a large scale, no one can ignore the significance of what is happening. Basing my judgment not only on my personal experience, but also on that of my colleagues and fellow students, I can claim that we are much more likely to make environmentally conscious choices. Personally, I agree with the words of James Gustave Speth, dean of the Yale School of Forestry and Environmental Studies, that environmental issues today have turned into ââ¬Å"chronic problems,â⬠that emerge and have a long-term natureâ⬠(Laverdiere, 2000). The fact that todayââ¬â¢s ecological issues such as greenhouse effect, ozone depletion and loss of biodiversity cannot be solved by the efforts of one nation or dealt with effectively on a local level. Their solution requires the coordination of effort on an international level, translating into significant changes in our mentality. My generation is much more aware of the existence of other nations, better informed of their struggle for a cleaner environment and has better opportunities to join with representatives of other countries in the struggle for a safer and cleaner environment. Personally, I have participated in a few demonstrations focused on environmental issues and at one point attended the Ecological Club in my high school. I also know a lot of peers who take this action seriously. This is something my parents and grandparents would not think of doing since they had a totally different perception of their relationship to nature and environment. Thus, over three generations, my family went through a revolution in our relationship to environmental cause. To my grandparents, land and nature was commodity, something they consumed in order to receive material benefits for themselves and their kids. My parents were to a great degree alienated from nature that remained to them very much a childhood memory that bound them to their birthplace; at the same time, their understanding of nature and environment was considerably broadened to include places far away from their motherland. Finally, in my present generation, nature became a source of concern, something that requires distinct political action to protect and save it for future generations. References Assumption University, Bangkok. (n.d.). Agriculture. Retrieved January 27, 2006, from http://sunsite.au.ac.th/thailand/agriculture/AgriRes.html Laverdiere, M. (2000, January 27). ââ¬Å"Forestry dean discusses hidden environmental problemsâ⬠. Yale Daily News. Retrieved January 27, 2006 à How to cite My familyââ¬â¢s relationship to nature and the environment, Essay examples
Saturday, December 7, 2019
Promotional Campaign For Hotels Management ââ¬Myassignmenthelp.Com
Question: Discuss About The Promotional Campaign For Metro Hotels Management? Answer: Introduction The primary objective of this report is to design a promotional campaign for Metro Hotels which is Australias oldest hotel chain which is completely owned and operated by the Australians. This report is a promotional campaign which is addresses to the senior management of Metro Hotels for carrying out marketing and promotional activities for the organization. It is a comprehensive report comprising of the overview of the organization, the research of the type of customers being targeted, a detailed marketing plan, the methods to execute it, the outcomes expected from it, ways to measure the performance and the impact of the campaign and the budgetary details for the planned activities and the entire campaign. This report aims to carry out a detailed situation analysis and market analysis for Metro Hotels and study their present customers, identify the potential customers and support the findings and objectives with Business. We then aim to design and define a detailed marketing plan for the campaign defining the objectives, target audience, strategies, and the actions to be taken for implementation of the same. The last part of the report consists of the budget recommendation for the organization to carry out the above activities and run the designed campaign (Dragan et al., 2017). Overview of the organization Metro Hotels is a 100% owned and operated hotel chain which is the oldest hotel chain running in Australia. A part of the Metro Hospitality Group, Metro Hotels offer their guests a variety of options to choose from ranging from 3 star motels that are economical and serve best for leisure travellers to their luxury 4.5 star hotels for the business class travellers operating in various locations across Australian mainland (Prasanna, 2013). They specialize in the hotel and accommodation industry and are a part of Transmetro Corporation Ltd. which is a public company listed on the Australian Stock Exchange (ASX) for over 30 years now. Founded in the year 1976, this hotel chain has been operational for a little over 40 years now and has its headquarters in Sydney, Australia. Operating in all the key locations and major cities of Australia, currently they have hotels and apartments in Sydney, Melbourne, Perth, Brisbane, Gladstone, Darwin and Groote Eylandt (NT) (Team, 2015). Consumer research The Australian hotel and hospitality industry grew by 4.4% in the past financial year. The dynamic and booming characteristics of this industry have places it on a radar for the people willing to invest. The Australian economy and its drives are shifting from the excessive reliance on the mining industry back to the service industry. With the increase in the popularity of both domestic and international travel, the business is expected to increase even further in the coming years. The economic growth of Australia has averaged about 3% per annum for the past few years. This makes the hospitality industry an overachiever in terms of business and growth (Karppinen, 2011). The customers, however, have moved from the luxury 4 and 5 star hotels to the more economical 3 star alternatives. A majority of customers of the hotel chains are the travellers and globe trotters who go around for leisure travel. However, the business travellers although few contribute to a large percentage of the pro fits. Market segmentation Market segmentation is done to help the business in effective utilization of their resources. It helps them in gaining a focus and creating a value for the targeted segment. For Metro Hotels, the segmentation can be done on the basis of the variety of services being offered and the takers for these services. The range of services being offered by Metro Hotels presently is: Four star luxury hotels Two and three star budget hotels Other accommodations There are a number of other ways to segment the financial market (RezNext, 2015). Segmentation can be done on the basis of age, sex, income, occupation, race, religion, nationality etc. Target audience Once the segmentation process is completed, the identified market segment is then targeted for focused marketing efforts. The Australian market dynamics are changing. While the international market and customer base is important, it is necessary for the hospitality industry to stimulate the domestic market (Metro, 2015). The relatively remote location of the Australian continent makes it a predominantly domestic destination for the travellers. The Australian domestic market is observing tremendous transformation presently. The baby boomers who were once driving the economy and were the primary decision makers have retired and are out to travel and explore (Hanson Quadri-Felitti, 2016). They can be categorized as grey travellers living as nomads in their own country. The second group of avid travellers are the young and the restless technologically adept generation. Thus the target audience for the hospitality industry at present are the baby boomers and the millennials. Consumer decision making The customers perceive the value of a hotel on the basis of the services being provided and the cost that they have to bear for these services (Marriott, 2013). This is called perceptual mapping and is a very common way for an organization to understand their position in the market and how the customers perceive them. The perceptual map for the hotel industry of Australia is given below. Figure 1: Perceptual map for Australian hotel industry We can see from the above figure that the Australian hotel industry perceptual map has the hotels lying linear to the diagonal. The metro hotel is a provider of moderate service and is less expensive as compared to its counterparts. Therefore, their services will be preferred by the consumers who are travelling for leisure or the frequent business travellers (AA Hotel Limited, 2011). Marketing plan The details of the marketing plan designed for the promotional campaign for Metro hotels is given below: Marketing objectives The operators in this way can take the charge of the room rates and get a better value for their services. The typical marketing mix for Metro hotel can be explained with the help of the figure below. Figure 2: Metro hotels marketing mix chart Target audience The target audience for the loyalty program proposed for the marketing campaign, are the regular customers who travel for both business and leisure (Pereira Almeida, 2014). These customers can be pitched the program and offered additional discounts for the services when they avail the services repeatedly from the same organization. The target customers for the dynamic pricing model are the price conscious, tech savvy travellers who depend on the internet for hotel bookings and price comparison. They can be offered additional discounts or special vouchers when booking directly from the Metro Hotels website (Hartonen, 2013). Positioning strategy Being a relatively small economy, Australia is a slow adopter of new brands and innovations. This gives Metro Hotels an advantage as it is a well known and well established brand operating since past 40 years. The hotels can provide sufficient critical mass and can be marketed for its 100% Australian ownership and operations. The pricing strategy for the hotels will also be revamped with the introduction of the loyalty program and dynamic pricing models which give the hotels the freedom to change the prices according to the change in the demand patterns (Loncaric Radetic, 2015). Communication objectives This section lists the objectives that Metro Hotels aim to achieve from its marketing communications. The fist and the foremost reason why marketing communication is done is to create brand awareness. It helps in reinforcing the image of the brand and helps in giving out a consistent message to the customers and the stakeholders. Communicating with the present and potential customers keeps them attracted and increases the sales of the organization. The marketing communication in this case includes product launches, sales, expansion or introduction of new offerings. The marketing communication is also conducted to inform and educate the customer. This helps the business in establishing the knowledge and understanding of their customers while motivating and encouraging the people to avail their in-depth services. Retention of the customers is another objective that the organizations aim to achieve by establishing communication with the customers. This makes the customers feel appreciat ed and makes them carry out repeated transactions. Communication mix The communication mix of Metro Hotels will comprises of the following elements: Advertising The print and media advertising which is done to communicate the marketing message to the targeted customer segment. The Metro Hotels will communicate their rich history and brand value when advertising to maximize the impact of the promotional activities and to highlight the brand proposition for them. Sales promotion Sales promotion is carried out to persuade the potential customers to purchase the products or services being promoted (Mulholland Cachon, 2004). The marketing message in this case will lay emphasis on the loyalty rewards program and the discounts available with the advance booking. The dynamic pricing model can be used to promote the lower prices of the hotel rooms at the time of low occupancy or during the off seasons. The official website of Metro Hotel also offers discounts and vouchers that can attract people to avail their services. Performance indicators The performance of the proposed marketing and promotional campaign can be easily monitored by pre defining the performance indicators (Smith, 2015). Profit maximization is the ultimate goal of all the business operations. The objectives of the proposed marketing campaign is to increase the brand awareness, awareness about the organization and its services and ultimately generate sales from the leads generated through it. The increase in the sales revenue through the loyalty program can be traced back to it directly. The customer retention and increase in the customer base can also be analyzed by the figures and statements of the organization directly. Apart from this, the organization can keep a track of the MQL or Marketing qualified leads. These are the leads generated through the marketing efforts and can be transferred to the sales department directly. The website behavior and the form submission can help the business in quantifying the success of the marketing attempts and incre asing the MQL (Services, 2015). Budget recommendation A good marketing plan should address the needs of the organization while carrying out the desired activities within the designated budget. The return on investment and its understanding is required to allocate the resources efficiently to the marketing plan. However, since the results of a marketing activity cannot be accurately forecasted until it has been implemented, it is difficult to estimate the profits and revenue from the investment made in the marketing activities. In the case of Metro Hotels, the budget allocation for the entire marketing plan can be done by analyzing the strategies that we need to start with. The table below comprises of the approximate cost of each of the activity that is to be undertaken for successful implementation of the designed marketing plan over a period of one year (Powell, 2015). Activity Approximate cost Website update $ 50,000 Loyalty program introduction $ 1,000,000 Outdoor shows and brand awareness $ 85,000 Collaboration with websites for dynamic pricing $ 35,000 Total cost of plan implementation $ 1,170,000 Once the budget has been created, it is time to execute the plan. Budgeting and planning is not a one-time process. The organization needs to constantly study the business environment, needs of the market and the customers to plan efficiently and stay ahead in the market. They must make use of their core competencies and think about what gives them a competitive advantage in the market (Buck, 2014). This will help the organization in devising the optimum marketing plan and also guide them towards its proper execution. Conclusion This promotional campaign project gave us the opportunity and responsibility to develop a professional advertising campaign for a business operating in the hospitality industry. The organization chosen for the same is Metro Hotels. Metro Hotels is a 100% owned and operated hotel chain which is the oldest hotel chain running in Australia. A part of the Metro Hospitality Group, Metro Hotels offer their guests a variety of options to choose from ranging from 3 star motels that are economical and serve best for leisure travellers to their luxury 4.5 star hotels for the business class travellers operating in various locations across Australian mainland. This report is a promotional campaign which is addressed to the senior management of Metro Hotels for carrying out marketing and promotional activities for the organization. It is a comprehensive report comprising of the overview of the organization, the research of the type of customers being targeted, a detailed marketing plan, the metho ds to execute it, the outcomes expected from it, ways to measure the performance and the impact of the campaign and the budgetary details for the planned activities and the entire campaign. This report is written to carry out a detailed situation analysis and market analysis for Metro Hotels and study their present customers, identify the potential customers and support the findings and objectives with facts. We designed and defined a marketing plan for the Metro Hotels that will help in revamping the marketing process of the hotel chain and help them in taking advantage of their core competencies and make them think about what gives them a competitive advantage in the market. The Metro Hotels needs to start a point based loyalty program for marketing the organization. The pricing models are also up for a revamp with the digitization and online websites forcing the operators to restructure the prices and pricing models. The Metro Hotels can act in line with the airline industry, off ering dynamic prices as per the demand and the supply. The target audience for the loyalty program proposed for the marketing campaign, are the regular customers who travel for both business and leisure. These customers can be pitched the program and offered additional discounts for the services when they avail the services repeatedly from the same organization. The target customers for the dynamic pricing model are the price conscious, tech savvy travellers who depend on the internet for hotel bookings and price comparison. The communication mix for this will comprise of advertising and sales promotion. The entire marketing plan can be carried out within the specified budget of $ 1.17 million. Budgeting and planning is not a one-time process. The organization needs to constantly study the business environment, needs of the market and the customers to plan efficiently and stay ahead in the market. They must make use of their core competencies and think about what gives them a compet itive advantage in the market References AA Hotel Limited, 2011. Hotel Quality Standards: Recognising Excellence, Available at: https://www.theaa.com/resources/Documents/pdf/business/hotel_services/aa_hotel_quality_standards.pdf Buck, H., 2014. Marketing Plan and Budget, Available at: https://marketmt.com/Portals/129/shared/RegionsCVBs/docs/Billings%20CVB%20FY14.pdf Dragan, M., Grech, K., Majchrzak, M. Antonowicz, K., 2017. Hotel Marketing Technology Trends 2017. Hanson, B. Quadri-Felitti, D., 2016. U. S. Hotels and Social Media: Objectives, Reporting, Measurement and Results, Available at: https://hhd.psu.edu/media/shm/files/Social-Media-Hotel-Measures-May-2016.pdf Hartonen, L., 2013. Social media in Hotel AVAs marketing communications, Available at: https://www.theseus.fi/bitstream/handle/10024/60207/Social+media+in+Hotel+AVA_s+marketing+communications.pdf;jsessionid=12A634F944ADBD37A73DBD5943997937?sequence=1 Karppinen, M., 2011. Strategic marketing plan for a hotel. Hotel and Restaurant Business. Loncaric, D. Radetic, N., 2015. The Implementation Of E-Marketing In The Hotel Industry: The Case Of Istria County. Marriott, 2013. Stylish hotels for urban spirits, Available at: https://www.marriott.com/Multimedia/PDF/Hotel_Development/ACHotelsbyMarriottDevelopmentPresentation.pdf Metro, O., 2015. Convention Center Hotel: Project fact sheet, Available at: https://www.oregonmetro.gov/sites/default/files/Hotel_fact_sheet%2012-28-15.pdf Mulholland, R. Cachon, J., 2004. Online Marketing Communication in the Tourism Industry: An Exploratory Study of Website Effectiveness Among Tourist Lodge Operators in Northern Ontario. Journal ofSmall Business and Entrepreneurship, 17(3), pp.177-88. Pereira, L. Almeida, P., 2014. Marketing and Promotion in the Hotel Industry: A case study in Family Hotel and Hotel Group. Tourism and Hospitality International Journal, 2(1), pp.92-105. Powell, T., 2015. The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015, Available at: https://s3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownloads/PCWI_WP_HotelAdSpend_HSMAI.pdf Prasanna, K., 2013. Marketing Strategies for Standalone Hotels: With Reference to Mayur Aaditya Resort, Dharwad, India. Research Journal of Management Sciences, 2(5), pp.14-19. RezNext, 2015. Key Consumer Insights for Effective Hotel management Strategy, Available at: https://www.reznext.com/rez/Key-Consumer-Insights-for-Effective-Hotel-Marketing-Strategy-July-2015.pdf Services, S.H., 2015. Sales and Marketing Program, Available at: https://www.strandhospitality.com/pdf/doc-strand-revenue-management-marketing-presentation--2015-1442866227.pdf Smith, J., 2015. Sales Marketing Plan: Sample Hotel, Available at: https://ciscapture.info/assets/resource_documents/SalesMarketingPlanSAMPLE.pdf Team, H.A., 2015. Hotel sales and marketing: key trends and issues, Available at: https://images.template.net/wp-content/uploads/2015/10/01214641/hotel-sales-and-marketing-plan.p
Saturday, November 30, 2019
Safety Net free essay sample
Students can have fair chances and hope for their futures, thanks to the government. There are problems that come along with the safety net but that doesnââ¬â¢t imply that everyone using it, uses it wrongfully. There are people out there in need of this and without it would be dead right now. We cannot punish the innocent for the wrong doers actions. According to an article, dozens of benefits programs provided an average of $6,538 for each man, woman, and child in the county in 2009, a 69 percent increase from 2000 after adjusting to the inflation. The government safety net was created to keep Americans from extreme poverty, but the sad part is that the poorest households no longer are receiving the majority of the government benefits. Almost everyone present relies on the government to pay for their medical care. For example Mr. Kopka, 74, has had three heart procedures in recent years. His wife recently had surgery to remove cataracts from both eyes. We will write a custom essay sample on Safety Net or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Without Medicare, Mr. Kopka said, they could not have paid for the treatments, meaning his wife would be blind and he would be dead. Although there are many cases such as this one, a few federal programs are more popular than Medicare. Medicareââ¬â¢s financial problems are much worse than Social Securityââ¬â¢s. People need these programs and they need the government and do not use it as a joke. One woman even said ââ¬Å"Without it, Iââ¬â¢m not sure how I would live, with the check Iââ¬â¢m getting from Social Security, itââ¬â¢s a constant struggle on making sure that I pay my rent and have enough left for groceries. â⬠ââ¬Å"Man dies from toothache, couldnââ¬â¢t afford medsâ⬠is the name of this article that would make anyoneââ¬â¢s jaw drop. It is outrageous that a man died and was not able to pay for his tooth medication. A 24 year-old father died from a tooth infection that spread and made his brain swell. This is reminder of the importance of oral health and the number of people without access to dental or health care. Willis went to the emergency room, where he received prescriptions for antibiotics and pain medication. Sadly, he could not pay for both so had to choose one and pain medication was his choice. This caused the infection to spread and make his brain swell and die. According to this article this story is actually not unique. In 2007, 12 year-old Deamonte Driver also died when a tooth infection spread to his brain. The Maryland boy underwent two operations and six weeks of hospital care, totaling $250,000. Doctors said a routine $80 tooth extraction couldââ¬â¢ve saved his life. His family was uninsured and had recently lost its Medicaid benefits, keeping the young boy from his life saving dental surgery. Stories like this make it more obvious that the government MUST continue to have these safety net programs. Getting access to dental care is particularly tough for low-income adults and children and itââ¬â¢s getting tougher as the economy worsens. This is the main concern of the people in disagreement with the social safety net programs. The debt is over whelming and hurting the deficit of the country and pulling us more and more into debt. Through the problems like debt that comes along with the social safety net programs, the help that it brings to the citizens in need is more than the debt it causes. The system needs to be sure of the people using the programs, free clinics are needed for the sick that are also poor, the unemployment benefits are needed, public education, Medicaid, Medicare, the government needs to have their citizens protected. Where would the people of this country be? Not to life off of the system or depend on it for life, but to work their way up in society and be independent. The governmentââ¬â¢s duty is to help their citizens but not to take advantage.
Monday, November 25, 2019
Free Essays on Sales Encounters
My three sales encounters are as followed; Tony Grasso for Team National, John from Footaction USA, and Jose from Futuretronics. Well out of the three documented sales encounters, I will start with the best, meaning the salesperson that actually made a sale, made a buyer out of me. I was in the market for a computer, it just happened that I had been searching the market for a computer or laptop that filled my needs yet caught my eye at the same time. Something out of the realm of the ordinary computer. The salespersonââ¬â¢s name is Jose and he works for the futuretronics store in Las Vegas, Nevada. He is a customer service, sales rep, he sells all different kinds of electronics ranging from computers to cell phones. Yes I did buy a laptop from this salesperson. The salesperson was dressed accordingly and presented himself in a very friendly manner but not over whelming. The sales person asked for my info on what I was in the market for, my needs and wants. As I told him what I needed he brought my attention to four products. What I liked about this salesperson is that he let his product get my attention he described the pros and cons of each product and let the product appeal to me not his bragging or selling methods. I asked him a variety of questions and he was able to answer all of them in full which did impress me and made me feel comfortable about giving this guy my business. No visual aids were used except the project itself. There is really nothing I can say negative about this salesperson or his techniques he uses. I really like the method of being their for the customer but also letting your product sell itself instead of trying to sell it. In trying to sell the product that is where a lot of sales are lost because if the person is interested you will see if the product is not appealing to the customer then the chance of selling that product to the customer is very slim and most of the time ends in a bad situation, which gives ... Free Essays on Sales Encounters Free Essays on Sales Encounters My three sales encounters are as followed; Tony Grasso for Team National, John from Footaction USA, and Jose from Futuretronics. Well out of the three documented sales encounters, I will start with the best, meaning the salesperson that actually made a sale, made a buyer out of me. I was in the market for a computer, it just happened that I had been searching the market for a computer or laptop that filled my needs yet caught my eye at the same time. Something out of the realm of the ordinary computer. The salespersonââ¬â¢s name is Jose and he works for the futuretronics store in Las Vegas, Nevada. He is a customer service, sales rep, he sells all different kinds of electronics ranging from computers to cell phones. Yes I did buy a laptop from this salesperson. The salesperson was dressed accordingly and presented himself in a very friendly manner but not over whelming. The sales person asked for my info on what I was in the market for, my needs and wants. As I told him what I needed he brought my attention to four products. What I liked about this salesperson is that he let his product get my attention he described the pros and cons of each product and let the product appeal to me not his bragging or selling methods. I asked him a variety of questions and he was able to answer all of them in full which did impress me and made me feel comfortable about giving this guy my business. No visual aids were used except the project itself. There is really nothing I can say negative about this salesperson or his techniques he uses. I really like the method of being their for the customer but also letting your product sell itself instead of trying to sell it. In trying to sell the product that is where a lot of sales are lost because if the person is interested you will see if the product is not appealing to the customer then the chance of selling that product to the customer is very slim and most of the time ends in a bad situation, which gives ...
Friday, November 22, 2019
An In Depth Interview Psychology Essay
An In Depth Interview Psychology Essay What is research. When asked, most people would answer questionnaires or surveys. These kinds of research people more familiar with are quantitative research. However, in this article, the main focus is on qualitative research, which is widely used in academic and professional areas (Holliday, 2002). So, what is quantitative research? Mason (2002:1) believes that: ââ¬Å"Through qualitative research we can explore a wide array of dimensions of the social world, including the texture and weave of everyday life, the understanding, experiences and imagining of our research participants, the ways that social processes, institutions, discourses or relationship work, and the significance of the meaning that they generate.â⬠Therefore, from this perspective, it could be derived that for qualitative research, pure statistic and numerical data are not sufficient. It needs more description evidence to discover the subjective qualities that govern human behaviours (Holliday, 2002). The so called ââ¬Ëthick descriptionââ¬â¢, which could be collected through interview, observation or other methods, is the basis for qualitative researchers to understand and explore the social world(Draper, 2004). Due to the complexity of modern society, there are many problems emerged when conducting qualitative researches, for instance, the ethical dilemmas. In order to get a more critical view of qualitative research, the distinction between qualitative research and quantitative research will be highlighted first. Then two typical qualitative research methods, in-depth interview and participate observation, will be critically examined. Followed by that, three examples will be used to further illustrate the challenges of qualitative research. In the end, a conclusion regarding the merits and demerits of qualitative research will be drawn. Two paradigms Primarily, the philosophical basis for qualitative research and quantitative research are different. Both Holliday (2002) and Dra per (2004) state that quantitative research believes that by using right quantitative measurements people could reveal objective facts, while qualitative research rooted in interpretive tradition, which focus on exploring the underlying meanings of social phenomena. As a result, qualitative and quantitative research differ in their analytical process, research design, methods of collecting data and the approach to analyse and interpret data(Draper, 2004). Rather than by using a deductive process, qualitative research prefers inductive procedure (Gephart, 2004). Therefore, qualitative research provides extra opportunities for researchers to discover insight views and get new understandings of social phenomena (Willig, 2008). Also, Gephart (2004) states that the ââ¬Ëthick descriptionââ¬â¢ provided by qualitative research enriches the basis for understanding the social world. However, qualitative research also has its own limitations. As Willig (2008) points out that qualitative research do not ensure certainty, the objectivity of researcher is not realistic and the results are not predictive, since qualitative studies always carry out with small sample size but in depth. Moreover, similar qualitative studies due to the different use of methods are impossible to compare or integrate (Willig, 2008). As a consequence, Draper (2004) suggests, although qualitative and quantitative researches are different from their ontological foundation, they could complement each other. In addition, recent studies (Bryman, 2006; Kinn and Curzio, 2005; Sherman and Strang, 2004) show that there is a growth trend of combining these two methods together, in spite of the continuation of debate about integrating qualitative and quantitative methods. After examining the merits and demerits of qualitative research, it is the time to discuss the two dominant methods used in qualitative research, in-depth interview and participant observation.
Wednesday, November 20, 2019
China and minimum wage Research Paper Example | Topics and Well Written Essays - 1000 words
China and minimum wage - Research Paper Example The 1994 labor act specifies that work done after the normal standard working time shall be paid as overtime. The overtime, however, should not exceed three hours in a single day (Chiewping, 2009). Wages should be paid to workers on a monthly basis and in a legal tender. Wage deduction and late payment of workers is firmly prohibited. The labor law on article 48 specifies that the statutory minimum wage should be sufficient enough to sustain the needs of the employee. In March 2004, the ministry of social security and labor in China executed the minimum wage doctrine. The regulations were developed to establish a framework for adjusting and calculating the minimum wage (Zhao, 2010). The guidelines stated that the government should adjust and determine the cyclic minimum wage for full time employees by considering the following factors: An extensive collection of minimum wage levels exists across the whole country since local conditions determine the calculations. Coastal regions are characterized by high minimum wages due to their economic strength. The western provinces together with the central regions on the other hand are characterized by low minimum wages. In an attempt to attract migrant labor force, governments in remote regions such as Xinjiang and Tibet have established high minimum wages levels. On May 2013, Shanghai recorded the highest monthly wage level with Shenzhen closely following behind. Anhui region located in the central province recorded the least minimum wage (Chiewping, 2009). Regulations endorse that 40 to 60% of the regular monthly wage should be set as the minimum wage. Local governments should also embark on the task of carrying out an adjustment review regularly. In the middle of the international economic crisis in 2008, however, the government froze all the increases made on minimum wages (Yongnian, 2013). In
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